APFR is a Japanese fragrance brand founded by Keita Sugasawa in 2011. Influenced by traditional fragrances, herbal medicine culture, natural philosophy, food, music and art from around the world, APFR creates fragrances that express the brand's world view, incorporating ancient Japanese subtleties and attention to detail into contemporary design. 

All APFR products are blended, packaged and shipped by crafters at their workshop in Chiba, Japan so the entire production line stays in the hands of its artisans. They select every ingredient carefully in cooperation with their sourcing partners. 
"Our goal is to create a collection of fragrances that enhance your everyday life, emotions and memories."
Their unique bamboo stick and bark powder incense are individually handcrafted and burn for approx. 100 minutes per stick.